A comprehensive website audit can boost site performance, improve SEO, and enhance online visibility. That’s why we use Copyscape  and Originality.ai as part of our SEO audit services; it’s a quick and easy way to detect potential plagiarism and duplication issues on your website. SurferSEO is a SEO Anomaly tool that helps us with many aspects of content analysis and strategic planning.

Backlinks can help you rank better for keywords that matter the most to your business. The higher you are in the SERPs for relevant keywords, the more valuable traffic you can get to your site. HTML sitemaps have links to every page on your site and can help both people and crawlers find pages that might not have internal links pointing to them.

SEO tools used in this SEO audit guide

Surfer also has a new tool called Grow Flow that uses your Google Search Console data to identify biggest gaps in your content strategy. The checklist functionality is super convenient if you’re working in a team setting or you want to integrate elements of checklists into the engineering roadmap. This free SEO tool is extremely user-friendly and only requires your website’s URL to start. It will then scan your entire website to collect the URLs of each page.

How To Do An SEO Audit (15 Steps)

So check that you’re not making the mistake of targeting the wrong keywords with your web pages, starting with the most important ones first. Learn more in our full guide to finding and fixing broken links (and backlinks). The tasks included in an enterprise SEO audit depend on the scope of the audit itself and the business, and consider any existing SEO strategy. Unlock lifetime access to our battle-tested SEO resources, including real-world audits, expert courses, and exclusive tools.

These issues quietly undermine your SEO performance every day. Browse various agency websites, and you’ll notice they promote different features of their audit. For example, some emphasize the technical audit while others note the link audit included with their SEO audit services.

• If first link priority applies, any featured image that’s missing alt text is creating a “first link” with ZERO anchor text.
• Before I dive into the things you should keep an eye out for, let me go through some of the different types of audits you can perform.
• Since Google best understands digestible content format, the presence of structured data is your chance to get into rich snippets.
• If you’re looking for fast turnaround times for an SEO audit, partner with a large agency.

For page-specific insights, SEO.com provides a fast and convenient option. Enter your URL and the SEO audit tool will generate a score, plus optimization ideas for improving your URL’s search engine optimization. An SEO audit identifies problems that prevent pages from appearing in search results. An SEO audit helps achieve higher rankings, more website traffic, and greater user engagement. Fixing issues improves site speed, indexing, and mobile usability.